ALA'DDIN PUBLIC RELATIONS
Case Study - London Child Poverty Commission
Client
London Child Poverty Commission
Date
February 2008
Project
Launch the Final Report of the London Child Poverty Commission, Capital Gains. The aim was to publicise recommendations for reducing child poverty in the capital. The launch prompted an immediate response from the then Labour minister for Employment & Welfare Reform, promising more action on the issues raised in the report.
Coverage
Sunrise Radio; LBC 97.3 FM; LBC News 1152 AM; Capital 95.8; 100.7 Heart; Metro; Evening Standard; BBC Asian Network; BBC Radio Five Live; BBC Radio 4 News; The Guardian; Daily Telegraph; New Start; Regeneration and Renewal; BBC London TV News; BBC London Radio 94.9; ITV London Tonight.
TOTAL AUDIENCE REACH - 24,198,835